Versature
A new social presence for a furniture brand
Versature makes beautiful furniture but its social channels didn’t reflect it. We rebuilt its Instagram presence, produced reels and ads, and drove that attention to a new website.
Project snapshot
- Client
- Versature
- Industry
- Home & furniture
- Services
- Social Media Management , Paid Advertising , Website Development
- Scope
- Content strategy, feed design, reels & stories, social ads, website
The challenge
An inconsistent feed that wasn’t turning followers into shop visits.
Our approach
- 01
A content plan built around unique, product-led posts
- 02
Reels and stories to grow reach and engagement
- 03
A new, recognisable feed design across Instagram
- 04
Social ad campaigns driving traffic to a newly built website
The work
-
The redesigned Instagram feed -
Social media ad creatives -
Results, from Instagram and Meta analytics
Deliverables
- Content plan
- Feed redesign
- Reels & stories
- Social ad creatives
- New website
The outcome
A consistent, recognisable feed and campaigns that sent more people to the website.
- Audience engagement
- +30%
- Followers
- +20%
- Website traffic
- +25%